Whether it's a washing machine, a car, a laptop or a hoover: a wide range of models and the possibility to individually compile optional equipment is more important than ever for consumers today. To meet this demand for household appliances, consumer electronics, vehicles or beauty products, you as a manufacturer are faced with the challenge of producing individualised products as cost-effectively as possible.
CMYK + white digital printing unit: pin sharp individualisation.
It prints razor-sharp on e.g. plastic substrates, even if the component is black. If products are to be individualised or small series are to be offered for certain market segments, an identical component can be mass-produced and subsequently given a model-specific decoration via digital printing.